Fostering Sustainable Behavior

Fostering Sustainable Behavior

Fostering Sustainable Behavior   How do we go about transforming people’s good intentions into action?  The book Fostering Sustainable Behavior by Doug McKenzie-Mohr explains how the field of “community-based social marketing” has emerged as an effective...
Addressing single-use plastic products pollutions

Addressing single-use plastic products pollutions

Addressing single-use plastic products pollutions   This UNEP report comes with a surprising take-away – The problem with single-use plastic is not the plastic – it is the single use. “A critical finding is that “single-use” is more problematic than...
End Polio Day 2022

End Polio Day 2022

End Polio Day 2022         I am from a generation who has witnessed the devastating effects of polio. When I discovered how close we were to eradicating polio, I was very motivated to be a part of this movement. It is so rare when you can accomplish something so...
Greenwashing

Greenwashing

Greenwashing   Greenwashing: This term, which was coined in 1986 by environmentalist Jay Westerveld, defines how companies use marketing techniques to make their products appear more environmentally friendly than they truly are...

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