UNDO : On Plastic Pollution 

UNDO (End Tobacco Damage Now) is a California NGO that holds the tobacco industry accountable for their words and actions, and is now targeting the plastic pollution caused by micro fibers in the 6 billion filtered cigarettes made each year.

Not only are cigarettes a leading form of plastic litter, the filters do little or nothing to protect smokers.  UNDO’s campaign quotes Robert Proctor – Professor, The History of Science, Stanford University: 

“[Cigarette] filters are the deadliest fraud in the history of human civilization. They are put on cigarettes to save on the cost of tobacco and to fool people.  They don’t filter at all. “  The microfibers are usually made from a plastic called cellulose acetate, and are linked to a form of lung cancer.

But you can see the filters capture harmful chemicals, right?  They turn brown…

The brown color is achieved by a “Teague Filter” that changes from white to brown when exposed to tobacco smoke. “The change in color fooled people into believing the filters protected their lungs from the toxic chemicals in cigarettes,” the article says, citing Harris B. The intractable cigarette ‘filter problem’. Tob Control. 2011;20 Suppl 1(Suppl_1):i10-i16. doi:10.1136/tc.2010.040113

The colorful and interactive campaign includes clickable footnotes to the documents and research behind each statement.  To see the entire piece: https://www.undo.org/little-big-lie